M West: Special home purchase pricing on funky new construction loft townhomes in industrial-chic West Midtown Atlanta

M West (www.mwesthomes.com) offers one of the few truly unique concepts in Atlanta development, the loft townhome, with a community and unit design that is as funky, industrial chic as the West Midtown neighborhood where it is located. 

Another victim of unfortunate market timing, M West is currently offering discount pricing of $36,000 (or 10% - 15% off of list price) on their townhomes to encourage the sale of new construction inventory.  All one-bedroom townhomes have been sold, but two-bedroom units are still available from $225,000 and three-bedroom units are offered from $341,000.  An investigation into the foreclosure count at this project rendered only one unit(1/27/2010); however, more may come.  The price on the one foreclosure is quite advantageous - $207,000 for a three bedroom unit, 40% below the new three bedroom unit list price.

An explanation of the loft townhome concept

The loft townhome, as executed by M West, is a townhome that truly functions as a loft-style space and features characteristics that are widely recognized as loft attributes: 

• Double height ceilings are in excess of 15';


• Industrial-feel metal stair cases that lead to multiple living levels (most floor plans are three stories);


• Living/ working spaces (dens) are open and lofted with railing that provides a view down to the level below;


• Stained and sealed concrete floors on the lowest living level;


• Unique and non-conventional space configuration with undefined roooms in open flowing floor plans; and


• Floor-to-ceiling windows.

Uniqueness Aside, Modern and Luxury Appointments Abound

When development of M West commenced, it was competing with a glut of new projects luxury projects targeting young professional buyers.  As such, the homes feature the luxury appointments that young professional buyers were demanding in the gilded era of 2004 to 2008: 

• Stainless steel appliances;


• Designer wood cabinets;


• Granite counter tops with designer fixtures in kitchen and bathroom;


• Over-sized tubs;


• Hardwood floors stained on-site;


• 2-car garages (one floor plan offers only a one-car garage); and


• Outdoor living space in the form of patio, balcony or roof-top terrace.

Community amenities include a swimming pool with a barbecue pit, fitness center, community clubhouse, 10-acre permanent nature preserve with trails, and a "bark park" dog park with a leash-free run.

Community Overview and Development History

Development of the new townhome community M West in West Midtown began in 2004 by Winter Construction, a well-known Atlanta developer that specializes in infill and redevelopment projects. 

M West is located just a few miles west of the heart of Midtown at Ellisworth and Marietta.  It is situated on a 22-acre site that was a former lumberyard.  The new townhome project is in the good company of many redevelopment efforts in the West Midtown Area that could be considered bound by Atlantic Station on the northeast, 10th street and Marietta on the southeast and Howell Mill on the western edge. 

For more information about West Midtown communities, see my other blogs about Atlantic Station and Huff Road.